Pinterest’s popularity has steadily risen over the years. With over 450 million monthly active users as of 2022, it presents an opportunity for aspiring virtual assistants. Brands and influencers constantly seek assistance managing Pinterest profiles, driving demand for skilled VAs.
If organized, creative, and aesthetically inclined, becoming a Pinterest VA in 2024 and beyond can be a fulfilling, lucrative career path. This guide outlines how to position yourself as an expert Pinterest manager to start getting hired.
Step 1: Learn Pinterest Inside Out
Immerse yourself in Pinterest, understanding it from a user’s perspective. Pin diverse content, analyzing metrics to see what generates high engagement.
Study how the algorithm surfaces popular pins. Note best practices for crafting descriptions, using alt text, categorizing boards, etc. Follow top pinners across industries, examining what makes their content successful.
Getting familiar with the platform as a user will allow you to better strategize and execute client campaigns.
Step 2: Leverage a Pinterest Business Account
With Pinterest expertise, create a business account to access detailed analytics. Track impressions, repins, clicks, saves, and traffic to gauge effective content.
A business account also enables features like collaborators, promoted pins, and Google Analytics integration to simulate managing client accounts.
Step 3: Build Niche Expertise
Brands seek Pinterest VAs with niche expertise, wanting to hire those deeply familiar with their industry and audience preferences.
Specialize in 1-2 niches like fashion, food, travel, fitness, home decor, etc. Follow relevant influencers, magazines, brands, and trendsetters. Immerse yourself in niche content, hashtags, and lingo.
Curate high-performing, niche-specific boards to demonstrate ability to effectively organize and manage niche Pinterest accounts.
Step 4: Master Critical Pinterest Skills
Brands want Pinterest VAs skilled in:
– Creating visually engaging, optimized pins
– Crafting compelling descriptions using SEO
– Organizing and managing Pinterest boards
– Running and monitoring Pinterest ad campaigns
– Analyzing campaign analytics and generating reports
– Recruiting influencers and managing partnerships
– Promoting content and growing followers
Study top pinners’ best practices. Replicate them with free tools like Canva when creating pins. Follow Pinterest’s ads and analytics blogs to get comfortable with their advertising platform.
Step 5: Showcase Your Skills in a Portfolio
Showcasing your skills in a portfolio is critical for positioning yourself as an expert Pinterest VA.
In a website, Behance portfolio or Pinterest profile, feature case studies detailing objectives, audience research, pins, boards, partnerships etc. Include analytics reports demonstrating campaign growth and performance. If lacking client examples, use your own niche boards and pins to showcase abilities.
Step 6: Create Service Packages
Determine the Pinterest services you want to offer and bundle them into packages, such as:
Basic:
– Pin creation/scheduling
– Community management
– Influencer partnerships
– Monthly analytics reports
Comprehensive:
– Pinterest ad management
– Website integration
– Account audits
Price each tier based on required effort and value provided to clients. Maintain consistent niche-specific packages.
Step 7: Promote Your Services
With a polished portfolio and service packages, promote your Pinterest expertise through:
– Dedicated Pinterest boards with case studies and testimonials
– A convincing website About page
– Guest posting on niche blogs and podcasts
– Networking through social media groups and industry events
– Free audits or discounted services to secure initial clients
– Leveraging client testimonials and word-of-mouth
Over time, brands will seek you out rather than vice versa!
In Summary
Becoming a Pinterest VA allows you to turn your creative hobby into a profitable, flexible career. As more businesses shift marketing budgets to visual platforms, demand for knowledgeable Pinterest managers grows.
By specializing in a niche, mastering skills, and relentlessly promoting services, you can establish yourself as an industry leader. Commit to constantly improving, and you’ll stay at the forefront of emerging Pinterest influencer marketing opportunities.